Megan McGinnis' Blog–Get Connected!

Affiliate Marketing Explained-Part I

It occurs to me that many folks are unacquainted with this term and could use a bit of an explanation.  It is, after all, all the rage online but it’s not always talked about in most social circles because affiliate marketers capture eye-balls online, not in person, usually…..I have chosen Brian Hunter to do the explaining because he’s laid it out here nicely for us.

By Brian Hunter

“Affiliate marketing, or re-selling as it is sometimes known, is a huge business on the Internet. It is a cooperative effort between merchants who have a product to sell and those who volunteer to get sales for them for a commission on each sale. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-term results. It has become a favored method for Internet sites that are trying to make some extra or additional income for their site. Every day, new people get interested in affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes largely through lack of Internet experience.

One of the common misconceptions that new affiliates have about affiliate marketing is ’selling’ – though selling is an important activity of affiliate marketing and the central function of a business operation. Another is that affiliate marketing is commonly linked with ‘advertising’. While the importance of advertising in marketing a certain product is not to be underestimated, the truth is, advertising like selling, is just one part of the many functions of marketing……”

Check out Part II

Thanks for stopping in.  I hope you found this useful…